ELTRONIS COVID-19 Press Release

Surge in counterfeit goods during the coronavirus (COVID-19) outbreak sparks hike in demand for authentication protection.

ELTRONIS – Specialty & Security Printing has reported a 20% increase in inquiries for its brand protection and track & trace solutions since the outbreak of COVID-19.

Most of these new inquiries have come from the pharmaceutical sector, reflecting the rise in public demand for immunity and health protection against the virus.

ELTRONIS, with its head office situated in Oxfordshire, UK, provides specialty & security printing and authentication solutions to leading global brands in the pharmaceutical, automotive, security, brand protection and industrial sectors.

The significant growth in inquiries follows the recent warning from the International Hologram Manufacturers Association (IHMA), of which ELTRONIS is a member, about criminals profiting from the COVID-19 crisis. Its report highlighted the urgent need for more investment in anti-counterfeiting technologies.

The message from IHMA coincided with alerts about counterfeit goods from Europol and EUIPO, particularly regarding the international trade in fake pharmaceuticals, which is worth in excess of 4 billion dollars.

Mr. Peter Smallwood, business development manager for ELTRONIS, said, “Since the outbreak of Coronavirus we have seen a significant increase in the number of anti-counterfeit enquiries, largely from our customers in the pharmaceutical sector. “

“These enquires have not only come from our traditional markets but also from further afield, with projects throughout Europe, the Middle East and a number of specific requests in Indonesia and the Far East.”

ELTRONIS technologies and products enable consumers to carry out a quick and trusted authentication check, while also ensuring a significant deterrent to counterfeiters.

The patented solutions can be integrated into a wide range of label and packaging applications and combine with other technologies such as the in-house developed ELTRONIS authentication solution and track & trace system. This not only allows customers to quickly and easily check that their goods are genuine, but also gives brands the opportunity for greater consumer engagement. In addition, bespoke software development can help detect grey imports across markets, providing multi-layered functionality from one product.

“Counterfeit goods generally do not meet the required quality standards and pose a real threat to public health, particularly during this pandemic,” said Mr. Smallwood. “People who buy these fake products are given a false sense of security, when in fact they are left unprotected against the virus, as well as being at potential risk from the contents of the fake medicines.

“Having an effective brand protection strategy is now an essential part of today’s medicines and pharmaceutical goods, ensuring they meet all legislative requirements, as well as enabling examiners and consumers to clearly verify the authenticity of the products in the market and protect themselves against fakes.”

ELTRONIS has been providing specialty & security labeling- and authentication solutions for almost 20 years, constantly improving to best serve its clientele. Contact us and we will devise the best suited customized brand protection solution to benefit you and your end-customers.