ELTRONIS among the exhibitors of RosUpack 2019

It has been announced towards the end of April that we will be exhibiting at RosUpack 2019, held in Moscow, between June 18 and 21 at Crocus Expo International Exhibition Center. ELTRONIS – Specialty & Security Printing will be among the exhibitors of the largest packaging industry event in Russia & Eastern Europe and I will be part of the delegated team to represent the company. This was exciting news on both personal and professional fronts – I have never been to Russia and the company has never exhibited there. Since we have already successfully implemented brand protection solutions for some of our customers in this region, exhibiting at RosUpack came as an organic step in order to showcase our various specialty and security labeling solutions in front of a considerably larger audience than before. However, between deciding to attend RosUpack and physically being there doing the actual exhibiting, there was a lot of work to be done. Excitement had to sit on the bench for a while.

People say, “Time flies when you are having fun”. Wrong. Time flies equally fast when you have 4 to 6 weeks to prepare for an exhibition such as RosUpack, while also handling your day-to-day duties. RosUpack isn’t just the largest packaging industry event in Russia and Eastern Europe, it is also the largest venue where ELTRONIS has exhibited so far. It features manufacturers and suppliers of packaging equipment, ready packaging and labeling, packaging materials, raw materials and warehousing systems. Over 19.000 visitors from 53 countries and 78 regions of Russia interact here during the 4-day event. This year ELTRONIS joined the ranks of the over 650 exhibitors from 34 countries.

The end of our preparations meant that our journey was just about to begin. Excitement was back in the game and after a pleasant 2-hour flight we landed in Moscow. Besides some drivers’ loose interpretation with regards to the traffic regulations we managed to get into the city without any problems and got along on the road just as well for all our stay in Moscow.

We arrived on June 16, in order to have plenty of time to familiarize ourselves with our surroundings and finish the setup of our stand. After all that we even had some time to catch some of the sights that Moscow has to offer.

On the morning of June 18, we met up with the last member of our staff, Ms. Marina Stepina, our interpreter. Now that team ELTRONIS was complete we were ready for RosUpack 2019 to begin. And begin it did, as we didn’t have to wait long for the first visitors to stop by. As a matter of fact, at certain moments we were talking to multiple visitors at once. That’s how big the interest was towards our products and solutions.

The main focus of our visitors were our brand protection solutions, mainly our various holograms and tamper-evident labeling applications. This wasn’t that big of a surprise, as we are already providing customers from this region with successful brand protection labeling solutions, at the base of which lies a customized, in-register applied hologram.

Visitors continued to come by the ELTRONIS stand at a steady rate throughout the entirety of the 4-day RosUpack event. So much so, that by the end of the exposition we have run out of brochures for our Russian public. RosUpack 2019 was our first participation, made successful due to the great interest of our visitors.

ELTRONIS – Specialty & Security Printing would hereby like to thank you all for stopping by our stand and giving us an opportunity to discuss which one of our solutions would fit their needs more closely. We would also like to thank Ms. Stepina, because RosUpack 2019 wouldn’t have been the same without her assistance.

Both RosUpack and Moscow have been pleasant experiences, however now we get back to our daily duties, so that we can transform this pleasant experience into a real success.

For those who missed this year’s RosUpack event shouldn’t feel bad, because ELTRONIS – Specialty & Security Printing will be back for RosUpack 2020. Until then, please feel free to contact us with regards to any specialty and security inquiries, as well as sample requests.