Pete Smallwood, Business Development Manager for ELTRONIS, said: “We see engage™ answering many of the questions that brands have in relation to the consumer purchasing decision, by enabling direct communication at the point of purchase,”
ELTRONIS used its experience of security techniques and packaging gained from protecting high security identification documents in the development of engage™. The software platform can be tailored to each brand’s specific requirements and is accessed via either a visible or hidden QR code and serial number added to the packaging. This provides access to a wide variety of information for both brands and consumers through creating a simple digital fingerprint, that increases security, visibility and insight across the supply chain.
“With engage™, consumers can interact with brands much more easily via their smartphones, giving them access to the latest online information,” Pete continued.
“From providing information on the authenticity and provenance on the item they have to hand, to delivering the latest online promotions, competitions, and brand information, the capabilities for engage™ are endless.”
A new website has been launched to promote engage™ together with a webinar planned for February 9th at 11.00GMT / 12.00CET, to provide brand owners with more information on the communications and brand protection opportunities available.
“Our webinars will demonstrate the simplicity of the engage™ solution and the insight, visibility and protection that our platform delivers.”
Those interested in finding out more about engage™ are invited to sign-up here to one of the online presentation sessions.