Across the world, counterfeiting is becoming increasingly prevalent, with online sales making it easy for fraudsters to trick consumers and replace genuine items with fakes. By adding engage™, brands can help counter this trend, promoting the provenance of the item, and building protection against potential counterfeits.
ELTRONIS used its experience of security techniques and packaging gained from protecting high security identification documents in the development of engage™ on the enseal™ labels for HEBE LIFE®. The design contains multiple security features, making it impossible to reproduce, while the material allows it to be applied successfully to the supplement case.
Pete Smallwood, Business Development Manager for ELTRONIS, said: “We see engage™ answering many of the questions that brands have in relation to the consumer purchasing decision, by combining authentication with direct communication at the point of purchase.”
“Consumers can interact with brands much more easily via their smartphones, giving them access to the latest online information. “
“It is great to see a high-end brand such as HEBE LIFE® work so hard to protect its customers by integrating authentication as an intrinsic part of the brand experience, and we are delighted to deliver this engaging and impactful solution.”
The article was originally published on SecurityDocumentWorld.com.