ELTRONIS – Specialty & Security Printing worked with the O.N.V.P.V. to add new interactive holographic labels to wine bottles to both promote the provenance of the region and build protection against potential counterfeit.
The new holographic labels combine an instantly identifiable and visually pleasing holographic brand design with high-level security, including a unique code and serial number that enables verification online and via smartphones.
Consumers simply scan the QR code which is uniquely linked to each bottle of wine. This provides access to a wide variety of information on the wine’s pedigree and production, as well as confirming that it is genuine. If the scanned label contains an invalid or duplicate code, the O.N.V.P.V. is automatically alerted.
ELTRONIS – Specialty & Security Printing used its experience of holographic techniques and materials gained from protecting high security identification documents in the production of these latest holographic label. The design contains multiple security features, making it impossible to reproduce, while the label material allows it to be applied to a variety of different substrates.
With high thermal, mechanical and chemical resistance the label cannot be removed without damaging it, thus making it impossible to reuse on other products. In addition, a special sub-surface printing technique is used for the variable data, making the label both more durable and extremely resistant to potential alteration.